-Jewelry-Marketing-Strategies-

Digital marketing is one of the biggest disruptors in the jewelry industry in decades. Nearly all consumers (97 percent) now use online media when researching products or services in their local area. Whether Jewelry Branding & Promoting is fairly new to the digital world or has a well-established presence, we steer your digital and social marketing toward the strategies that are most effective. Our jewelry expertise will also save you money in the trenches. That’s because we’re not only experts in understanding the various platforms, but also in deploying solid strategic objectives that yield real and measurable results, all while keeping a close eye on tomorrow’s innovations.

Paid Search (PPC, SEM)

We lower your cost per click, deliver optimal results, and increase traffic.
If we haven’t made the case for you already, we’ll spell it out: A robust online presence is a must these days. Fruchtman Marketing can help you catch up with – or even pull ahead of – your competitors with a digital marketing strategy that evaluates the online behavior of your customers and uses paid search to locate them and lead them to your website, your products, your services — and eventually your store.

Most paid search (PPC, pay-per-click) campaigns underperform. Marketing Channel For Jewelry Business s because they are managed by non-industry agencies, lack strategy, overpay, or are simply plug and play campaigns.

We are a Google Partner and Bing Partner, having been trained in best practices and as industry experts in utilizing Google AdWords and Bing for pay-per-click advertising. What this means is you can be confident you are getting a partner who has proven they’re an expert in digital marketing and understands the intricacies in the platforms. That makes us more efficient, which will ultimately result in cost savings for our clients.

Social Media Management

Focused on brand positioning and sales growth

We go beyond “how to get fans or followers.” There is a big difference between quality and quantity and how it impacts your successes in social media. Marketing Channel For Jewelry Business believe in growing “organic” fan bases without relying on gimmicks that show numbers but little else. Our objectives focus on improving the quality of engagement on your social pages and identifying different consumer buying cycles that do more than “get fans,” they drive sales.

Every year, new players appear on the social media scene. Our job is to identify those channels that have strategic relevance to your business. You can’t be on every channel and be effective. It spreads resources too thin, dilutes the message, and results in loss of effectiveness. Why fish on the side of the pond with only 10% of the fish?

We’re social media savvy and stay on top of the trends and help you navigate the changing social media landscape. We not only speak the language, we know what to say to keep customers buzzing about you!

Email Marketing

Do you have a strategy for your email marketing?

How do you reach a large audience at a very low cost? Email marketing. Today’s email marketing is much different than what it was 5 or 10 years ago. The biggest change is the adoption of the smartphone; we are seeing 65% – 80% of emails being opened on a mobile device vs. desktop. Consumers now access this information at home or on the go and do so more frequently. What does that mean? For us it means rethinking content. Strong calls to action, powerful subject lines, linking out to relevant content, and even when the emails are sent are all details that must be addressed to deliver optimal results. Believe Jewerly Business Marketing Agency , there’s a method to the madness.