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Mighty Yale University's psychology department has conducted studies showing that some words within the English language are more powerful than others. Here are the very best 10 most powerful words according to Yale:

You -- Listed as the #1 most powerful word in every study reviewed. Because of the non-public nature of advertising copywriting, you should use "you" in your headline, opening line and as often as possible. In бесплатно по английски , many copywriters will get rid of a headline if "you" is not in it.



















Now that легко учим английский have this ocndensed version of this study from Yale be sure to place it into play in your writing for direct mail ideas, email and landing pages. You may also want to use them in your HTML titles on pages and pages descriptions.

I used to have a list of these top ten most powerful words for marketing and sales copy printed out and pasted to my wall. After writing this review I'm going to make a fresh printout and get these gems back on my wall. I am failing to use my very own advice!

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